Top 10 Digital marketing stats of 2016 and what it means for marketers.

Digital marketing stats of 2016

Statistics are the codes for modern marketers to hit the marketing revenue jackpot.  But making sense out of these codes requires a gut feeling in combination with concrete evidence. The digital marketing landscape is transforming and evolving rapidly. Each stat makes its own sense depending on the current landscape such as demographics, global internet usage, changing purchase patterns & consumer behaviour. And for marketers to derive an insight, these numbers have huge potential in taking a stand on strategies that works while driving conversions.

Take a look at the top 10 marketing stats of 2016 and what it means that every marketer should know.

  1. More than 75% of digital revenues will come from internet marketing (mobile & desktop).

What it means: This indicates the decline of traditional media & advertisements budgets, publishers, TV ad formats and obsolete print agencies.  The major awareness for marketers is to decide upon their strategy on ad resonance across how consumers feel about ads across all media platforms.

  1. Mobile ad spend will top $100 billion worldwide by 2016.

What it means:

With high mobile adoption growth rate, the entire digital world has gone mobile-first and mobile-only. Mobile videos and ads are the first and the last thing that people watch before going to sleep. The criticality of visual content to capture viewers’ attention within a much smaller screen is interrupted by banner campaigns by dint of accidental clicks. It is left on marketers’ how to leverage scalable in-app advertising and native advertising to lift uninterrupted ad performances.

  1. 30% of marketers say that data quality is the biggest hurdle in leveraging marketing automation.
    What it means:

Quality data is the lifeblood of modern marketing upon which marketers can build effective strategies to generate future revenues. For marketers, along with data quality issues, challenges & opportunities also loom. Accurate predictive models combined with interesting usage of these data to refine digital marketing campaigns can go a long way in optimizing personalization.

  1. Social media advertisements will benefit business; expected to surpass $30 billion by 2021 in US.

What it means:

So, got an idea where to spend the most of your advertisement budget? On social media.75% of the mobile’s social media time is dominated by Facebook today. Ad dollars track eyeballs and social media is where more eyeballs are being found today.

  1. Online popularity of virtual reality & augmented reality rises 548% since January 2015 from multiple social media channels

What it means:

For marketers, it’s time to experiment with this technology and make the most on the social media crowd. Video gaming experience is yet to be tested fully on marketing waters for consumer adoption. This is yet another opportune moment to test and learn using the expanding capabilities of VR/AR technologies.

  1. By 2020, there will be 30 billion devices connected to each other for pulling analytics and generating business insights.

What it means:

It’s up to the marketers to decide the best channel of communication while embracing omni-channel marketing to reach the potential niche client. Communicating the value proposition from an opportunistic perspective will need an upgradation of marketer’s viewpoint which conveys what will work rather than what used to work before.

  1. The average ecommerce spending of a repeat customer is twice than that of a new customer

What it means:

Marketers! Get into the right spot. The right spot is to track the website visitors’ emails and send persuasive mails to tempt them to buy.  Since “money is in the email list”, -all you have to do is to lure them – whether via incentives, offers, special discount but of course, keeping personalization as the key marketing strategy.

  1. 93% of shopper’s buying decisions are influenced by social media

What it means:

Social media today is a lucrative marketing tool for modern marketers with commercial brands’ bait i.e., promoted posts & pins. Brand love or brand hate- You find it all open in social media. It is now left on marketers’ to manoeuvre the fluctuations of such purchase interest of the consumers & brand influences to increase the cash flow.

  1. Blogging makes marketers 13x more likely to enjoy positive ROI

What it means:

If you make blogging a priority, you will be 13 times more likely to see business ROI. Yes, Companies who are into consistent and frequent blogging are more capable of satiating the prospect’s hunger by getting clicks & eventually into conversions.  So marketers! You know your roles better.

  1. 56% of consumers are more likely to buy with personalized experience

What it means:

A recommendation from a trusted friend, relative or a close one gets instant attention and creates an influence. Whether it is about subscription, a purchase, offer renewal or driving traffic- personal recommendation or word of mouth helps. As a marketer, it is your call to make the most out of the consumer behaviour study and turn them into cross-selling, upselling and product marketing opportunities.

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