An email that talks only about product and sale
A friendly need-based mail that intrigues customer interest.
Obviously, the latter. It is evident that clear-cut sales story that mirrors more of prospects’ needs is sure to make sales. No wonder, the first 30 seconds of your pitch is worth a thousand words with only 1/10th of a second to judge!
In today’s changing marketing climate, the more you focus on audience attention spans, the more you are likely to hook them!
Remember, today’s sales prospects are smarter than before to make incredible researches on products before they buy. 77% of buyers prefer products and services from companies that have remarkable social media presence. None actually cares how fancy is your subject-line is; always putting the customers’ need first in the opening line is more likely to open their wallet.
Here are the top specific traits of sales pitching, sales agents should remember while crafting their sales pitch.
Opening pitch line:
Your short one minute sales-pitch can get you through the door if it starts with a confident opening. Say, “If I could save the CPR (cost per rating) eight hundred thousand dollars in coming years, I am sure you would like to utilize this business opportunity.
How does it sound? Attractive, catchy?
A sales opening can do lot more if it has a confident opening liner. A great opening liner is the first impression that attracts the prospect’s interest. Recent studies reveal the shortest duration of 8 seconds for short-term response to the attention stimulus. Ask or introspect on questions your audience wants to solve. A focused and confident one-liner that resonate buyers need has 80% chances of winning over.
Hyper-target contact database
If you are not in touch with your actual decision makers, keeping a clunky database won’t work. It is a waste of time if your initial contact database does not address the right prospects. Avoid clunky database; instead, include the right mix of customers and prospects to send targeted email campaigns that can grab the prospect’s attention.
Do a pre-campaign analytics
If you are not researching your potential customer, you are missing out chances of making a deal. Understanding customers’ and their needs is the key in today’s B2B business. Even before you craft an email pitch, it is a good idea to evaluate consumer trends, their digital behaviour, purchasing pattern, and up-sell and cross selling opportunities and the like. Predictive website analytics can churn out positive sales outcomes even before planning the next digital campaign.
Tell-tale in pitching
Your pitching message is not your business tale rather it should tell a tale of customers’ need. A sales pitch that speaks only business interest is a great turn off to the potential buyer and can face rejection anytime! The symphony of crafting an email is the hook that is keyed to the interest of the prospect. The more a prospect finds the relevance of the mail to his own situation, the more likely he will respond. Engaging your customer to listen to you, offering an immediate solution to their need is the best way to trigger your target prospects’ attention.
Use an informal tone
Sales is not mere a word of mouth. Often, the rush of excitement in the sales pitching message tends to exhaust if your pitching idea is not refined to help your audience. An effective sales pitch is more of a dialogue that engages conversation. Avoid sounding more as ‘buy’ ‘buy’ ‘buy’ to the customer in sales pitch; rather strike future conversation that prompts the customer to respond back.
Send targeted email campaigns
It is a bad move if you are sending generic mails to a large number of customers who have not opted in. Segment your customers as per industry type to send customized email campaigns tailored to specific business needs. Sending customized emails to interested client base will help bring in sales.
Ask for permission in email pitch
Every single time you ask permission, you secure the next step to communicate your sales pitch. Seeking permission once you have built your audience confidence on you is a vantage point to earn your deal. By accepting offers and deals voluntarily, customers offer a sign of loyalty, trust and long term relationship along with maximized brand awareness.
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