A strong consistent brand image is never forgotten by people; even after it ceases to exist
Such is the power of branding…
Since businesses have started marketing, stellar businesses are successfully fostering brand recognition via clever ads seamlessly broadcasting their message that makes a top-of-the mind impact. Standing out amongst competitors in this internet-first world and retaining a positive reputation is the next big thing! Now, it is simply not enough to propagate about your business arrival, you also need to make your online brand presence felt, making it a popular word-of-mouth! This is, however, not an easy task, particularly when critics and toughest business competitors are die-hard to counteract your product innovation. At this juncture, with several companies selling the same product, you are bound to enter into the competition, build a superpower image and build brand followers. You can neither force nor publicize; but attract your audiences organically! Imagine the changing new tactics businesses upgrade regularly to convert uninterested members into enthusiastic fans in no time!
Well, we name it simply as brand image, but the power of brand is all about figuring out how well you market your business effectively. To begin with, check out this list of tactics that can power up your total marketing potential solidifying your brand image.
Build ad campaigns that creates a winning impact
Instead of focusing on what the brand offers, focus on what benefit the customer will derive. Your marketing message potential should be able to send people to your website and bag maximum click-through. Begin with a persuasive central image that contains the most wanted information your customers would be looking around. Choose the right ad slogans that highlight exactly the same sounding letters your customers want to hear. For example “Best Buy or Coca-Cola” is an alliteration that rolls off the tongue to impact the mind! Often, it is the brand name that conjures a successful image within the client’s mind. Pick a name that sounds successful or can create a winning impact to capture your product or service essence.
Encourage brand endorsement!
A good place to start with brand endorsement is social networking sites such as LinkedIn, Facebook etc. Such networks have immense potential to catapult your brand image simply by linking you with numerous thought leaders and entrepreneurs where you can benefit from. Every business circulates their ongoing dialogues, opinions and concerns over forums followed by thousands of professionals in diverse industries. Encourage personal recommendations from friends, relatives, colleagues, peers, or co-workers. This will not only create a strong brand presence on social network but will also help you in improving client relations across the network.
Harness social media marketing power!
Social media is an evolving marketing channel of online reputation management. Your online marketing message can spread faster with a wider audience reach if it is rightly tailored with personalized messages. Build social media accounts and share marketing message across customers and influencers of your brand product. This is an excellent way to build strong business relationships with influencers and convert them into loyal brand advocates. Such influencers can positively influence more audiences by sharing their personal brand experiences, thereby, attracting and looping more customers into your business process.
Build your website traffic!
Your website appearance is not useful if it fails to capture and retain audiences and traffic. It is a natural tendency for consumers to conduct an online research while trying to find out brands offering their desired products and services. As a business owner, it is extremely important to make your business website searchable and accessible online in order to get your business website in front of millions of eyes on the internet. Gear your persuasive and informative content on the site that can attract the attention of customers. Create content such that third party sites begs to be linked with your site resulting in referral traffic. Build an internal linking structure that can effectively link your landing pages and internal pages. This will not only optimize your SEO strategy but also improve click-through rates of your site.
Integrate one-on-one communication with marketing!
A key advantage of personal communication is that you can easily build strong relationships which are more than just building an image! Make your customers feel special through personal touch. Give customers full control on permission-based marketing. Communicate with customers via chat, Facebook, Twitter, LinkedIn etc. This can be done through ways such as-
Responsive feedback in social media sites
Direct customer calls
Postcards, gifts etc.