SUBHAKAR RAO MARKETING INSIGHTS
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For the last 20 years, we have been running a successful online marketing business, located globally and embraced over 5000 employees.
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Customer Service, as an idea has gone through a gamut of changes. The term is pretty new to the industrial world as such. Customer centric businesses came to the fore only recently. Can you imagine a time when you didn’t have a choice to return a defective product.
Consulting
The only way you can get new customers and retain the old ones is through top-end marketing strategies. You need to optimize the marketing mantra to enhance your business growth. Traditional marketing books will only give you theoretical knowledge. You need more than that.
As a veteran marketer, I believe that the key focus for any business should always be on how to drive maximum ROI. To ensure this we adapt latest cutting-edge technologies that enable businesses from across sectors to achieve optimum success. State-of-the-art technologies, innovative minds, dedicated professionals and high-speed delivery network – a unique package that my organization is proud to offer its clients.
As one of the leading marketing outsourcing agencies we support clients to reduce costs and improve efficiency thereby delivering superior business results.
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% of marketers build a new landing page for every marketing campaign.
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% of marketers build a new landing page for every marketing campaign.
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% of B2B marketers use content marketing to generate leads.
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% of B2B marketers use content marketing to generate leads.
Latest news
5 Marketing questions to ask before sending email campaigns.
Did you had an anaemic experience in email blast effort of your last email campaign? How many times did it happen to you? You are launching a one day event; you are willing to send promotional email campaigns to your online prospects about the oneday sale- even after spending hours of email composition, you Read more about 5 Marketing questions to ask before sending email campaigns.[…]
How to make your brand more social in 2018 – 5 Exciting Tips!
Social media brand image matters. After all, it’s the best effective mode to go viral & maximize brand reach. Multiple platforms, multiple social feeds, multiple business focus & multiple networks exist to cater for diverse audience groups across geographies. Everything is boostable; right from content to social media profiles but the only challenge is to Read more about How to make your brand more social in 2018 – 5 Exciting Tips![…]
Find an idea; lead it to business success- In Just 3 steps!
60% of business fails in the first three years simply because entrepreneurs rush into business without checking if an idea works – Victor Green, an entrepreneur. It is obvious that once you have started your business, you did a lot of research from the available sources. And by now, you must have scored big on Read more about Find an idea; lead it to business success- In Just 3 steps![…]
Help Your Customers by Knowing How They Make Purchase Decisions.
What does an “easy decision” look like? The convenient choice of purchase will be the one that comes from experience. But even then, experienced buyers have tells that sellers can exploit. Buyers don’t like the idea of being “influenced” (read: manipulated) into a purchase decision. And while ideal buyers are looking for loopholes for avoiding Read more about Help Your Customers by Knowing How They Make Purchase Decisions.[…]
5 Influential Ways to Win Customer Loyalty in a Startup.
Building a strong client portfolio is the major (if not the only) goal for startups. Keep your focus on filling the bucket. But it’s also vital to keep the bucket intact. No company sits on a pile of steady clients from the beginning. But to let one client go at this stage means an Read more about 5 Influential Ways to Win Customer Loyalty in a Startup.[…]
Ecommerce holiday marketing strategy – What to expect in late 2017 & beyond.
It’s Q4 of the year 2017 which means the start of holiday shopping madness! November huge sales events are fast approaching with successive festivities catching up soon. For marketers, it’s the busiest time of the year! With online shopping business hiking up, this is the golden time for online small retailers to reap the benefits Read more about Ecommerce holiday marketing strategy – What to expect in late 2017 & beyond.[…]
7 mistakes to avoid while writing your email campaign in 2018.
With 2018 being just around the corner, you might have started preparing for your next year’s resolution list for a robust digital marketing strategy. If an email marketing strategy is within your to-do list, congratulations! It’s a great start. This indicates that you are in the right frame of mind to drive in a good Read more about 7 mistakes to avoid while writing your email campaign in 2018.[…]
10 Smart Tips for Marketers to increase Email clicks.
For each $ spent on crafting an email campaign, email marketing generates 38$ in ROI. “You’ve got mail” So you got a ping about an email from a brand. Just 2 seconds are enough to decide the fate of your email- whether it’s going to land in trash or at the inbox to influence an Read more about 10 Smart Tips for Marketers to increase Email clicks.[…]
7 Effective ways to pitch your brand message using social media.
40% of mobile subscribers today use social media messaging apps monthly. And the numbers are rising! It’s all in building social relationships. If you cannot build one, you lose your customers. Undoubtedly, social media is the no 1 channel to give your brand the limelight & the traction press coverage. But with the presence of Read more about 7 Effective ways to pitch your brand message using social media.[…]
10 of the best Triggered email campaigns for your successful email campaign
33% of recipients open an email based on the subject line alone. So now you know the importance of triggered emails that yield 71% high open rates and 102% higher click rates, unlike non-triggered mails. It’s not just any email, but emails triggered by user interaction. Why triggered emails? Staying in touch with customers Read more about 10 of the best Triggered email campaigns for your successful email campaign[…]
What Marketers can expect from Artificial Intelligence (AI) in Future Digital Marketing?
• By 2020, 85% of customer interaction will take place without a human • Nearly 40% of the workforce in IT industry will be redundant in the coming years • By the end of 2018, customer digital assistance will identify customers by face and voice across all channels Uncanny but true. A single push of Read more about What Marketers can expect from Artificial Intelligence (AI) in Future Digital Marketing?[…]
5 demonetization aftermaths on digital marketing & what marketers can do about it.
Will online marketing business strategies succumb to the crisis of demonetization? Well, it’s a challenging question looming over everyone’s head. For some marketing sectors, it might be a boon. While certain digital sectors are expected to be sluggish. At this juncture, changes in customers’ journey of conversion resulting from new habits and buying trends are Read more about 5 demonetization aftermaths on digital marketing & what marketers can do about it.[…]
Top 10 Digital marketing stats of 2016 and what it means for marketers.
Statistics are the codes for modern marketers to hit the marketing revenue jackpot. But making sense out of these codes requires a gut feeling in combination with concrete evidence. The digital marketing landscape is transforming and evolving rapidly. Each stat makes its own sense depending on the current landscape such as demographics, global internet usage, Read more about Top 10 Digital marketing stats of 2016 and what it means for marketers.[…]
3 Brand tactics that “Pokémon Go” is teaching marketers about local marketing.
Internet access has reached 3 million people in 2016. 90% of average youths’ are already using social media and have reached the saturation point. What’s next?? This time it’s Pokémon Go! The 4th wave of marketing strategy is on a look out to virtual reality and 3D video with user-controlled navigation! New technologies are changing Read more about 3 Brand tactics that “Pokémon Go” is teaching marketers about local marketing.[…]
Try these 5 fascinating tools to make extra revenues from boring marketing product page.
Are you missing out on a lot of sales? Watch out! Your product might be too ordinary compared to big competitors in the digital marketplace. Or the reason could be boring marketing tactics that lacks a spark simply putting customer off to sleep. Boring webpage with product designs and poor marketing techniques can kill conversions Read more about Try these 5 fascinating tools to make extra revenues from boring marketing product page.[…]
Try these 5 fascinating tools to make extra revenues from boring marketing product page.
Are you missing out on a lot of sales? Watch out! Your product might be too ordinary compared to big competitors in the digital marketplace. Or the reason could be boring marketing tactics that lacks a spark simply putting customer off to sleep. Boring webpage with product designs and poor marketing techniques can kill conversions Read more about Try these 5 fascinating tools to make extra revenues from boring marketing product page.[…]
6 strategies of marketing monetization by brands.
Today’s audiences are not ready to spend a penny unless they are 100% convinced about product and its values. Funnelling quality leads into the pipeline is every marketer’s dream. But turning prospects into customers is way too difficult. To woo their interest, your marketing funnel must be designed optimally to hook their attention and gain Read more about 6 strategies of marketing monetization by brands.[…]
Top 10 brand building mistakes entrepreneurs should avoid.
Brand building = Passion + Skill + Innovation + Right Timing Over 50% of new businesses fail in the first five years! Every entrepreneur wants his brand to be the customer’s 1st choice. But launching a brand and engineering the brand gears to strides is challenging. Mistakes are the opportunities to learn. But finding ways Read more about Top 10 brand building mistakes entrepreneurs should avoid.[…]
10 ways mobile app can make money for your brand.
Did you know… 86% of mobile usage is spent on apps by average customers which predicts its continued growth Mobile app can be a solid revenue source for your brand to hit a billion-dollar success. Yes! These looks like tiny icons but if monetized can not only acquire new app users but also increase engagement Read more about 10 ways mobile app can make money for your brand.[…]
Brands! Keep these 5 customer expectations in mind.
As per 2015 survey, consumer expectations have increased by 28% across 64 categories. However, consumer satisfaction to expectations from brands is only till 7% this year. Customer satisfaction=expectations + brand experience From the above, it’s clear that there’s a gap between what brands promise and what customer expects. A brand’s customer base disappears within a Read more about Brands! Keep these 5 customer expectations in mind.[…]
Brands! Keep these 5 customer expectations in mind.
As per 2015 survey, consumer expectations have increased by 28% across 64 categories. However, consumer satisfaction to expectations from brands is only till 7% this year. Customer satisfaction=expectations + brand experience From the above, it’s clear that there’s a gap between what brands promise and what customer expects. A brand’s customer base disappears within a Read more about Brands! Keep these 5 customer expectations in mind.[…]
7 Tips to add authenticity to brand voice via branded videos.
“If your story is not genuine & not felt while watching, your brand will automatically lose its voice”. In 2016, online video traffic across social media will account for 55% of total online traffic; this number will grow up to 67% by 2017. Today, it is a norm to tell brand story to clients. But Read more about 7 Tips to add authenticity to brand voice via branded videos.[…]
5 Email marketing tweaks to increase email open rates via Personalization.
Email open rate = emails opened Emails sent – bounced emails Whether you are a B2B or B2C marketer, if you are not getting clicks after investing every $1 in email marketing, you are wasting your efforts! To fine-tune your strategy, all you need is to first get the basics in place. The truth Read more about 5 Email marketing tweaks to increase email open rates via Personalization.[…]
Why authentic brand strategies are extremely important in social media
“If you fake to the customers; you fake yourself in front of everyone.” Behind each brand’s authenticity, there is a brand fan or a community linked at a personal level. No doubt, if your brand is authentic, you obviously won’t have to worry about high returns, higher ROI and brand appeal. Today, virtual brand existence Read more about Why authentic brand strategies are extremely important in social media[…]
What’s your brand chemistry with your customers.
Remember the crazy blind loyalty of a lot of Apple iphone fans dated back at late 2014? The whole world queued up on the streets for Apple iPhones outside Apple stores. The brand handsets winning fever urged millions to become the first owner of the first ever new handset in London, Sydney & Tokyo. The Read more about What’s your brand chemistry with your customers.[…]
How integrated visuals can benefit your brand via visual targeting.
Pictures speak more than words in marketing. And in digital media, visuals are digested faster that drives huge engagement within minutes of posting it. Why not? Numbers say it all! Visual content can drive double the revenue, generate massive views and drive a lot of engagement in the form of likes, views, comments and shares. Read more about How integrated visuals can benefit your brand via visual targeting.[…]
How social media investment can earn your brand perception.
5 million high net worth investors (i.e. those earning in between $100,000 to $1million) from US and Canada are confidently using social media to take informed financial decisions, unlike non-social media users. They spend more than 48 hours a week on social media accounts. Does the stats above good enough to set your mood to Read more about How social media investment can earn your brand perception.[…]
Exceptional brand tricks for marketers to get inaugural sales!
Looking forward to get your first transaction done? You might think that your product/service is innovative, loaded with smart new features that can pass the unquestionable test & get a sale. You have the product, photos, presentations and descriptions –all populated within your website page. And you sit somewhere perched at your desk, thinking that Read more about Exceptional brand tricks for marketers to get inaugural sales![…]
5 Ways to make customers love the email unsubscribe button option.
Did you know 21% of email recipients’ consider email opt-in as spam? Just a quick hit to the spam button within a fraction of a second means losing your valuable customer & at worst, losing your domain reputation. The reason-you being labelled as a spam! Your email lifeline will be in danger if your sender Read more about 5 Ways to make customers love the email unsubscribe button option.[…]
Is it Brand Sickness? Or customers are sick of your brand. Watch out!
When the whole world is too busy in timing their selfies, regardless of events around, why not brands put one step up to turn them into a hot contest-facing requirement? Well, this is called putting the “selfie-sickness” into action! After all, a vantage point for brands to engage, connect & drive sales and a much Read more about Is it Brand Sickness? Or customers are sick of your brand. Watch out![…]
With emerging markets uprise, is your product strategy a market-fit?
When emerging markets are rapidly capturing their market shares, penetrating the market slowly for local players of course possesses some threat. But the trick to encode the market lock is to figure out the uncontested market space. With intense competition amongst emerging brands overtaking one another, it is not easy to identify a strategy to Read more about With emerging markets uprise, is your product strategy a market-fit?[…]
4 ways custom packaging can prove a good return on experience for customers.
Each customer is unique and the way he/she selects a product type is an interactive way to express this uniqueness. Customers are ready to pay for their desired product if they meet their expectations. But do products alone exceed their expectations? Today’s customers are driven by their first impressions and experiences they receive right from Read more about 4 ways custom packaging can prove a good return on experience for customers.[…]
How psychometric predictive analysis can boost decision drivers in Marketing.
You have just discovered that you have lost a valuable customer of enormous value from your large dataset. The reason- Lack of an effective diagnostic model that failed to explain why this could have happened. If you had the power of modern predictive analysis model that can perform advanced analytics within a single customer-facing environment; Read more about How psychometric predictive analysis can boost decision drivers in Marketing.[…]
5 Types of Brand Influencers that are Stronger in Digital Marketing Business!
Remember Marie Clarie, the cover page model of March, 2015 who has broken the stereotype image of a fashion blogger turned to a style influencer & a featured model? Well, in reality, she is NEITHER a model, NOR a celebrity but a mere fashion blogger writing fashion-related content in social media who gradually emerged as Read more about 5 Types of Brand Influencers that are Stronger in Digital Marketing Business![…]
How “Gamification” is Transforming Digital Marketing in Engaging Customers.
Ever imagined to what extent can gamification via marketing apps generate audience engagement? Well, read this. “In late 2015, Target” the US based retail giant, has developed a ‘holiday wish list’ app with 3D animated gaming experience that allowed kids to create their favourite wish list and send them to Santa. This has generated- Read more about How “Gamification” is Transforming Digital Marketing in Engaging Customers.[…]
Partner Marketing – How this multi-tactic strategy can boost instant profits for both businesses
You can’t do it all alone if you are a stand-alone entity. Joining partners empower the right marketing approach and can achieve results faster and better. (Excerpts from the book, “The New Frontiers of Marketing”) Marketing efforts are doubled in partner marketing if an associated trusted ally grows with you, understands you and shares your Read more about Partner Marketing – How this multi-tactic strategy can boost instant profits for both businesses[…]
Why your product is not the ideal prospect’s solution always!
Your business is no business if it can’t provide solutions! It is universal for every business to sell unique products. But how many businesses try to solve problems faced by the customers even after a sale, irrespective of the product they use. It is imperative for consumers to always search for solutions that are better, Read more about Why your product is not the ideal prospect’s solution always![…]
10 Awesome Stats that prove repeat customers are profitable in business.
You are wrong if you think that your re-targeting campaign for old customers is not going to fetch you marketing campaign results. And as the holiday shopping weeks approach faster, this is the perfect time for ecommerce stores to earn repeat businesses! Wish to know why? Read on. A large chunk of marketing budget, Read more about 10 Awesome Stats that prove repeat customers are profitable in business.[…]
5 Reasons to implement Account Based Marketing (ABM) strategy in your 2016 Marketing Plan.
92% of businesses consider Account Based Marketing as the “must-have” business tactic 62% businesses are planning to invest in technologies that support ABM over the next 12 months. It is clear from the recent ABM survey made by Sirus decisions that proves the rewarding benefits of Account Based Marketing (ABM) for most B2B buying decisions. Read more about 5 Reasons to implement Account Based Marketing (ABM) strategy in your 2016 Marketing Plan.[…]
8 Holiday Marketing Campaign Tips for Marketers!
8 Holiday Marketing Campaign Tips for Marketers More than 80% of business deals take place during December. And, 78% of online shoppers research their product before making any purchase. The above stats are a no-brainer that nearly half of the population today are online researchers that are impacting the sales growth. With the December month Read more about 8 Holiday Marketing Campaign Tips for Marketers![…]
How to craft a 100% effective Sales Pitch!
Which of the two sounds more salesy? An email that talks only about product and sale or A friendly need-based mail that intrigues customer interest. Obviously, the latter. It is evident that clear-cut sales story that mirrors more of prospects’ needs Read more about How to craft a 100% effective Sales Pitch![…]
Multi-channel Marketing – Harness the power of channel marketing strategies via multiple communications
Reaching omni-channel customers via multi-channel efforts! (Excerpts from the book, “The New Frontiers of Marketing”) Multi-channel marketing is the key to reach global customers. But, to find success in it, live up to their (customer’s) tastes and communication preferences. Gone are the days when potential customers had to wait to be served – store replenishment, store Read more about Multi-channel Marketing – Harness the power of channel marketing strategies via multiple communications[…]
Idea Marketing – How to sell your first time idea to investors, and then make it work in public!
(Excerpts From the Book, “The New Frontiers of Marketing”) Your bright idea will make a sale if you can create memories with them! Remember the famous story about George Eastman, the founder of Kodak? A sales meeting where he questioned his sales team to gain an understanding of their perception. When he put the same Read more about Idea Marketing – How to sell your first time idea to investors, and then make it work in public![…]
Global Marketing – How to tailor marketing message to each specific geographic audience!
Transforming business marketing into global-cum- local world! Now, a marketing message can reach millions and billions transcending the physical space limit giving your business an instant global reach! Spreading globally your local business’s word-of-mouth today is possible at an amazing speed! Yes, it’s possible, but, with the right combination of virtual office aligned with geo-specific Read more about Global Marketing – How to tailor marketing message to each specific geographic audience![…]
Email Marketing – What entrepreneurs should know!
Marketing efforts made a lot simpler! Excerpts From the Book “The New Frontiers of Marketing” ‘Email offers’ boosts consumer spending to more than 40% than those who don’t consider email offers. Undoubtedly, the fact cited above has proved email marketing as the greatest strength, particularly for its timely tested feature for mobiles which we have Read more about Email Marketing – What entrepreneurs should know![…]
5 Measures to correct personal branding mistakes!
This question might make you pause for a moment and leave you thinking. With so much competition in the marketplace around, you as a marketer have your own right reasons to stand out. Building a memorable brand journey is a dream-come-true for each single marketer. But at the same time, it is also important to Read more about 5 Measures to correct personal branding mistakes![…]
How to transform sales people into best revenue generators !
Mr. Smith, a good salesperson but lacks real management experience is hired in ABC Company to fill the sales manager position. When the decision turned out to be bad, negative attitude and hurt feelings give rise to difficult situations. Imagine the repercussions, could be destructive, right? Well, this is a situation encountered by almost every Read more about How to transform sales people into best revenue generators ![…]
Top 5 Ways to Build a Successful Business Image!
A strong consistent brand image is never forgotten by people; even after it ceases to exist Such is the power of branding… Since businesses have started marketing, stellar businesses are successfully fostering brand recognition via clever ads seamlessly broadcasting their message that makes a top-of-the mind impact. Standing out amongst competitors in this internet-first world Read more about Top 5 Ways to Build a Successful Business Image![…]
How To Maximize Prospect’s Attention in Just 3 Ways!
Is your target prospect’s attention wavering or lost in just few milliseconds, as soon as you initiate your sales pitch? Well, it is easier to sense it in their voice modulation Isn’t it? Because their attention span is already spent by then. The moment you uncover your one-sided sales presentation, you should immediately get themTHINKING Read more about How To Maximize Prospect’s Attention in Just 3 Ways![…]
Find the market for your business Idea – 3 Ways to Figure It Out!
Small or big-your marketing budget to launch your product is at the hanging fate of either multibillion dollars or a 0 figure profit! Believe it or not! It requires insane amount of skills than you can ever imagine launching one product safely and banking in thousands of dollars at a shot! Even if your product Read more about Find the market for your business Idea – 3 Ways to Figure It Out![…]
3 Reasons Why Customer Centric Marketing is the only way to go
Customer Service, as an idea has gone through a gamut of changes. The term is pretty new to the industrial world as such. Customer centric businesses came to the fore only recently. Can you imagine a time when you didn’t have a choice to return a defective product. Well, such a time existed not so Read more about 3 Reasons Why Customer Centric Marketing is the only way to go[…]
Top 3 Marketing Predictions for the second half of 2015
Imagine this. You are watching a game of soccer. Unfortunately the team that you are supporting is not performing well. You keep your fingers crossed and hope for the best. The referee signals for half-time. It’s time for a break for the audience. But for the players and their coach, it is a time to Read more about Top 3 Marketing Predictions for the second half of 2015[…]